The Big-Tobacco Playbook Comes for Your Oreos

A new lawsuit likens food companies to the tobacco industry. But it’s much harder to do something about junk food than cigarettes.

The Big-Tobacco Playbook Comes for Your Oreos

TL;DR

  • Various industries, including food, oil, NFL, online gambling, tech, and plastics, have been compared to Big Tobacco for alleged deceptive practices.
  • San Francisco is suing major food companies, accusing them of using Big Tobacco tactics to create and sell addictive processed foods while concealing risks.
  • While cigarette risks are well-established, defining ultra-processed foods and their precise effects on overeating is still debated.
  • Both industries have been accused of downplaying the harm of their products and shifting blame, with food companies funding think tanks and engaging in misleading marketing.
  • Historically, tobacco and food companies were sometimes merged, with a study finding foods developed by tobacco-owned companies were more likely to be hyperpalatable.
  • Food industry representatives deny comparisons to Big Tobacco, emphasizing the nutritional content of foods and offering healthier options.
  • The comparison to Big Tobacco highlights the severity of the obesity problem and the role of food manufacturing, but drastic anti-food measures are unpopular.
  • Unlike cigarettes, food is essential, and ultra-processed foods are now a major part of adult diets, making them difficult to eliminate.