economy
March 3, 2026
Swiss sneaker maker plunges 14% on weak guidance, slower than expected 2026 growth
On is entering the third and final year of its strategy to double sales by 2026 in a quest to "be the most premium global sportswear brand."

TL;DR
- On is in the third year of its strategy.
- The strategy's goal is to double sales by 2026.
- The company aims to become the most premium global sportswear brand.
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