sports
UFC's White House spectacle led to losses of around $30m, company reveals
Invitation-only event cost an estimated $60m in all
TL;DR
- The UFC's Freedom 250 event at the White House resulted in losses of around $30 million.
- The event had an estimated $60 million in production and overall costs, which were not recovered by sponsorships.
- Despite the financial loss, Freedom 250 garnered 8.2 million domestic viewers and 34 million worldwide.
- US President Donald Trump and Vice-President JD Vance were in attendance.
- The event was invitation-only, with tickets reserved for political allies, financial sponsors, and military members.
- TKO Group Holdings experienced a decrease in profit margin due to the UFC Freedom 250 event, despite overall revenue increases.
- The main event featured Justin Gaethje defeating Ilia Topuria for the UFC lightweight title.