economy
March 2, 2026
McDonald’s CEO’s awkward taste test sparks mocking online: ‘His aura screams kale salad’
Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate
TL;DR
- McDonald's CEO Chris Kempczinski's video taste test of the new Big Arch burger went viral and was widely mocked.
- Commenters criticized Kempczinski's awkwardness, his small bite, and his use of the term "product" for the burger.
- Social media users and comedians interpreted the CEO's behavior as inauthentic and indicative of not enjoying the burger.
- The Big Arch burger is set to launch nationwide in the US for a limited time starting March 3.
- The article briefly mentions the past firing and subsequent fine of former CEO Steve Easterbrook.
Continue reading the original article