You’ve Never Seen Super Bowl Betting Like This Before
Prediction markets are turbocharging America’s obsession with sports gambling.
TL;DR
- The Super Bowl is the biggest day for sports betting in the US, with wagers on various game-related outcomes.
- Nearly half of American men aged 18-49 have active online sports-betting accounts, yet 18 states still ban online sports betting.
- Prediction markets, like Kalshi, offer a loophole by allowing bets on event outcomes through trading contracts, similar to the stock market.
- Kalshi launched its sports-betting operation two weeks before the 2025 Super Bowl, seeing over $167 million in bets.
- Traditional sportsbooks like FanDuel and DraftKings are entering the prediction market space to access states with gambling bans.
- Prediction markets are also used for non-sports events, with companies aiming to 'financialize everything' and forecast future outcomes.
- News and entertainment organizations like CNN, CNBC, and the Golden Globes are incorporating prediction market odds into their content.