You’ve Never Seen Super Bowl Betting Like This Before

February 6, 2026

TL;DR

The Super Bowl is the biggest day for sports betting in the US, with wagers on various game-related outcomes.
Nearly half of American men aged 18-49 have active online sports-betting accounts, yet 18 states still ban online sports betting.
Prediction markets, like Kalshi, offer a loophole by allowing bets on event outcomes through trading contracts, similar to the stock market.
Kalshi launched its sports-betting operation two weeks before the 2025 Super Bowl, seeing over $167 million in bets.
Traditional sportsbooks like FanDuel and DraftKings are entering the prediction market space to access states with gambling bans.
Prediction markets are also used for non-sports events, with companies aiming to 'financialize everything' and forecast future outcomes.
News and entertainment organizations like CNN, CNBC, and the Golden Globes are incorporating prediction market odds into their content.

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