economy
January 22, 2026
Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
China's record-low birth rate means that P&G has to get creative to increase diaper sales, even if fewer babies are born.
TL;DR
- Procter & Gamble is selling premium diapers with silk fibers in China to boost sales.
- China's declining birth rate (5.6 per 1,000 people in 2025) presents a challenge for P&G's baby-care division.
- The Pampers Prestige product, featuring silk fibers for skin comfort, has contributed to double-digit organic sales growth and a 3% market share increase in Greater China.
- P&G is employing innovation and premiumization, rather than discounts, to attract consumers in both China and the U.S.
- While China saw 3% overall growth for P&G in the latest quarter, North America experienced a 2% decline in organic sales.
- The company believes its Chinese strategy of appealing to wealthier consumers could be applied to the U.S. market.
Continue reading the original article