Qatar Airways Puts Nations Championship Sponsorship on Hold Due to Fallout From War

TL;DR

Qatar Airways has put its £80m sponsorship of the new Nations Championship on hold.
The delay is due to the fallout from the war in the Middle East.
Contracts have not been signed, and the tournament will start without a title sponsor.
Senior figures in the Qatari government deemed it inappropriate to announce a new global sponsorship during regional uncertainty.
The November leg of the tournament is the likely point for Qatar Airways branding to appear.
The partnership is set to run until 2032 and includes hosting rights for two finals for Qatar.
The absence of a title sponsor will not cause immediate financial difficulties as the tournament is underwritten by media rights deals.
ITV has bought the UK live rights for £90m, and TF1 has secured rights in France.
The Nations Championship involves the top six European teams playing against southern hemisphere opposition, Japan, and Fiji.
Qatar has been awarded hosting rights for the 2028 and 2032 finals.

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