fashion
February 6, 2026
Filled with good intention: could the new It bag be an antidote to the tote?
From a £149 John Lewis version to LA’s gorpcore take, the ‘good intention’ bag is intended to look good but hold more
TL;DR
- The 'good intention' tote bag is emerging as the new 'It' bag, prioritizing practicality and capacity over traditional handbag aesthetics.
- Retailers like John Lewis, Marks & Spencer, and Jigsaw are offering oversized, intentional totes designed to hold essentials like packed lunches, books, and gym kits.
- This trend addresses 'tote fatigue' and the environmental concerns surrounding underused, flimsy promotional totes.
- These bags signify a move towards gender neutrality and a rejection of the impractical tiny handbag trend.
- 'Good intention' bags embody a sense of self-reliance and practical luxury, moving away from status symbols tied to small, impractical accessories.
Continue reading the original article