Amazon closing its Amazon Fresh grocery and cashierless Go stores

January 27, 2026

TL;DR

Amazon is closing its physical Amazon Fresh grocery and Go convenience stores.
Some of these stores will be converted into Whole Foods Market locations.
Amazon Fresh will persist as an online brand.
The company cited a lack of a distinctive customer experience and a suitable economic model for large-scale expansion.
Amazon's grocery business generates over $150 billion in annual gross sales.
Amazon Go technology enables customers to leave without checking out.
This technology has been implemented in hundreds of third-party locations globally.

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