economy
March 6, 2026
From late-night shots to sipping with soda: how tequila took over
Forget sombrero lids and student nights, the agave-derived Mexican spirit has become the sophisticated drink choice. Here’s why – plus five of the best tequila cocktails
TL;DR
- Tequila has transitioned from a party staple to a sophisticated drink choice, becoming the fastest-growing spirit globally.
- The trend is driven by the pandemic-era rise in cocktail culture, a preference for 'less but better' drinking, and a fatigue with gin.
- Premium brands, aged varieties (reposado, añejo), and authentic production methods are key to tequila's growing appeal.
- Celebrity endorsements and increased tourism to Mexico have also contributed to the spirit's mainstream acceptance.
- Tequila's versatility makes it ideal for cocktails, offering a distinct character that balances well with other flavors.
- While innovation is occurring, there's a focus on maintaining tequila's integrity and authenticity due to strict regulations.
- Tequila's journey involves a redefinition of its image, moving from late-night shots to being a drink of choice throughout the evening.
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