economy

February 12, 2026

'Not blind optimism': why Coach’s designer is not giving up on sustainable fashion

Stuart Vevers wants the luxury brand to keep championing upcycled materials and reduce landfill waste

'Not blind optimism': why Coach’s designer is not giving up on sustainable fashion

TL;DR

  • Stuart Vevers, Coach's designer, is focusing on sustainability in fashion despite global environmental concerns taking a backseat.
  • He uses upcycled materials such as post-consumer denim and vintage baseball gloves for Coach products.
  • Coach is making upcycled denim a significant part of its offerings and has partnered to produce handbags from upcycled corduroy.
  • The brand aims to promote circularity in fashion and reduce landfill waste.
  • The latest collection was inspired by "The Wizard of Oz" and combines historical American youth culture with Gen Z aesthetics.
  • Coach targets consumers left behind by luxury inflation, leading to sales growth.

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