sports
January 30, 2026
Talent, tech and grit: how Team GB’s Big Tricks and Adrenaline dept got its mojo back
Snow athletes have rebounded with a radical overhaul after funding was cut in response to poor results at Beijing Winter Olympics
TL;DR
- Team GB snow athletes achieved significant success at the X Games and World Cup events, including gold medals for Mia Brookes, Zoe Atkin, and Kirsty Muir.
- UK Sport predicts Team GB could win up to eight medals at the Milano-Cortina Winter Olympics, potentially surpassing previous records.
- GB Snowsport faced funding cuts from £9.53m to £7.27m after the Beijing Olympics, impacting preparation time and conditions.
- The team's improved performance is linked to athletes gaining experience, adopting new training techniques like free-diving, and employing a decentralized coaching model.
- The team's culture has shifted from 'being grateful for being at the start line' to a winning mentality, supported by coaches from various countries.
- Many athletes, like Dave Ryding, Kirsty Muir, and Mia Brookes, come from non-privileged backgrounds, demonstrating resilience and grit.
Continue reading the original article