economy
January 25, 2026
30-year-old quit her job to open a bake shop—now her 2 storefronts bring in 7 figures yearly: 'I always knew I wanted to work for myself'
Abi Caswell started baking cookies at home in 2021. Five years later, she's the founder of two successful bakeries.
TL;DR
- Abi Caswell started Batter, a bakery with two locations in Louisiana, without prior baking experience.
- She developed her business plan and secured a $40,000 loan to open her first shop in Hammond in November 2022.
- Batter achieved seven figures in sales across both locations last year, with Caswell selling over a thousand baked goods daily.
- The bakery offers a variety of items including cookies, cupcakes, cakes, and coffee, and Caswell is developing a wholesale cookie mix.
- Caswell emphasizes adaptability and honesty in her business operations and uses social media, particularly TikTok, for marketing and to share the realities of small business ownership.
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