"Heated Rivalry" boosting demand for NHL tickets, SeatGeek says

January 23, 2026

TL;DR

HBO's "Heated Rivalry" is attracting a new audience to the NHL.
The show, inspired by Rachel Reid's "Game Changers" books, focuses more on romance than on-ice action.
SeatGeek data shows a "noticeable spike" in NHL ticket demand and revenue since the show's November premiere.
Weekly hockey ticket sales on SeatGeek increased by over 20% after the show aired.
This surge in demand was not present during the same period last year.
SeatGeek observed a rise in single-ticket sales and demand from first-time game attendees.
SeatGeek marketing director Chris Leyden stated the show has "piqued interest in hockey and the NHL."

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