sports
Women’s T20 World Cup ‘breaks cricket into mainstream’ but money still an issue
Success of hosts England has helped the tournament but the Netherlands coach had to give up her job to guide her country
TL;DR
- England will play South Africa in the T20 World Cup semi-final after India was eliminated.
- The tournament has achieved record-breaking crowds and is considered a success in bringing women's cricket into the mainstream.
- Attendance has doubled compared to the 2017 tournament, with sell-out matches and ticket touts reappearing.
- The quality of cricket has been high, with multiple centuries scored and no clear 'also-rans'.
- The success of the home nation, England, has been beneficial for the tournament's profile.
- Scheduling was influenced by Indian broadcasters, highlighting financial power dynamics.
- Smaller nations like Scotland and the Netherlands face financial challenges, with players sometimes having to juggle cricket with work.
- The ICC has expanded the tournament but needs to address the equitable spread of cricket's revenue.