tech
December 23, 2025
Timothée Chalamet’s unhinged Marty Supreme promo tour is fun
The actor has been doing it all to sell his 50s-set ping-pong epic but, as a year of A-list flops shows, there’s no formula for guaranteed success
TL;DR
- Timothée Chalamet launched an 18-minute satirical video on Instagram, pitching bizarre marketing ideas for "Marty Supreme" to A24.
- The campaign included staged pop-up screenings, an Instagram Live, an ad campaign with various "Goats" wearing branded windbreakers, and a bright orange blimp over Los Angeles.
- "Marty Supreme" achieved the highest per-theater average opening for a film since 2016, indicating the success of its unconventional marketing.
- The article contrasts this with traditional marketing methods and other films that struggled despite star power, highlighting the challenges in the current media environment.
- Chalamet framed his unconventional marketing efforts as a crusade for independent, original films in theaters.
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