music

March 26, 2026

Black music is not a subculture

Three decades after launching the awards, founder Kanya King reflects on being ahead of the crowd and why Mobo has always been more than music

Black music is not a subculture

TL;DR

  • The MOBO awards were founded 30 years ago by Kanya King due to frustration over Black music and culture not being properly recognized or respected by the mainstream industry.
  • Despite its significant cultural impact, King notes that the core mission of recognition, opportunity, and equity for music of Black origin remains crucial.
  • Research shows Black music accounts for approximately 80% of the UK's recorded music market revenue, yet industry staff from Black, Asian, and minority ethnic backgrounds remain low.
  • MOBO has actively worked to create platforms and opportunities for emerging artists, particularly outside of London, generating economic benefits and confidence for local communities.
  • King emphasizes that MOBO is more than just celebrating success; it's about creating opportunity, building infrastructure, shifting culture, and ensuring lasting change.