music
March 26, 2026
Black music is not a subculture
Three decades after launching the awards, founder Kanya King reflects on being ahead of the crowd and why Mobo has always been more than music

TL;DR
- The MOBO awards were founded 30 years ago by Kanya King due to frustration over Black music and culture not being properly recognized or respected by the mainstream industry.
- Despite its significant cultural impact, King notes that the core mission of recognition, opportunity, and equity for music of Black origin remains crucial.
- Research shows Black music accounts for approximately 80% of the UK's recorded music market revenue, yet industry staff from Black, Asian, and minority ethnic backgrounds remain low.
- MOBO has actively worked to create platforms and opportunities for emerging artists, particularly outside of London, generating economic benefits and confidence for local communities.
- King emphasizes that MOBO is more than just celebrating success; it's about creating opportunity, building infrastructure, shifting culture, and ensuring lasting change.