economy
Bob Iger Reflects on 10 Years of Shanghai Disneyland as it Defies Chinese Pullback
Shanghai Disneyland hit 100 million cumulative visitors in 2025, according to the company. It's a relatively new but important foothold in Disney's history.
TL;DR
- Shanghai Disneyland celebrated its 10th anniversary, with former CEO Bob Iger attending the festivities.
- The park is defying a broader trend of consumer struggles in China, with visitors saving for experiences.
- Consumers prioritize 'value for money,' including strong memories, social content, and high emotional value from their visits.
- Shanghai Disneyland reached 100 million cumulative visitors in 2025 and attracted 14.7 million visitors in 2024, a 5% increase.
- Disney's experiences division, including theme parks, reported nearly $9.5 billion in revenue in the most recent quarter.
- Disney is pursuing further global expansion with investments in parks and resorts worldwide.