economy

January 2, 2026

Mizuho says tariff relief could drive next leg higher for Wayfair

Mizuho's $130 price target implies a 29% upside for shares of Wayfair.

Mizuho says tariff relief could drive next leg higher for Wayfair

TL;DR

  • Mizuho projects a one-year tariff delay could increase Wayfair shares.
  • The bank maintained its 'outperform' rating on Wayfair.
  • Analyst David Bellinger's price target suggests a 29% upside.
  • The stock has already surged 118% in the past 12 months.
  • Tariff rates for upholstered furniture and kitchen cabinets will remain at 25% instead of increasing.
  • Bellinger views the delay as providing breathing room for the sector and Wayfair.
  • Structural business changes and lighter tariffs are expected to drive further share gains.
  • Wayfair's marketplace model is credited with absorbing pricing, flexible sourcing, and avoiding margin pressure.

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