health
March 13, 2026
In my 20s ‘treat ’em mean, keep ’em keen’ felt like power. In my 50s I see that dating strategy for what it is: fear
I am capable, a woman of substance. Yet I get a ‘maybe’ from a man I meet on a dating app and I regress three decades

TL;DR
- The dating strategy 'treat 'em mean, keep 'em keen' was prevalent in the 90s and seen as a way to gain power and value.
- In midlife, this strategy is viewed as hiding from potential partners, fearing one's true self is 'too heavy' due to life experiences.
- Playing hard to get attracts men who enjoy the chase and uncertainty, not secure men seeking genuine connection.
- The author realized this approach led to attracting men who vanished once she expressed genuine interest, as she stopped being a fantasy and started being a woman.
- At over 50, the author chooses to be upfront about her feelings and desires, betting that the right man will seek a partner to rest with, not a challenge to conquer.
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