Prediction markets soar ahead of 2026 Super Bowl

February 7, 2026

TL;DR

Record $1.76 billion is expected to be wagered on Sunday's Super Bowl.
Prediction markets, a newer form of betting, are set to benefit from loosened federal restrictions.
The CFTC has moved away from a proposal that would have prohibited political and sports-related contracts, indicating support for lawful innovation.
This regulatory shift reflects a broader push to lift restrictions on alternative investments.
Donald Trump Jr. holds advisory roles on the boards of two major prediction market companies, Kalshi and Polymarket.
Sports betting represents about 90% of trading volume on Kalshi.
Critics and experts express concerns about blurring lines between sports gambling and investing, and the lack of consumer protection in prediction markets.
The NFL has banned commercials related to prediction markets from airing during the Super Bowl.
The NFL cited concerns about the integrity of sporting events and potential risks associated with large monetary pushes in sports-related gaming contracts.
Experts worry about the devastating impacts of technologically supercharged gambling on young men's finances and mental health.

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