economy
January 19, 2026
BTS world tour sparks analyst upgrades, pushes South Korea's Hybe shares to four-year high
Hybe shares climbed to their highest level since 2021 after analysts said the scale of BTS’s upcoming world tour could lift margins and earnings into 2027
TL;DR
- Hybe's stock price hit a four-year high on Monday, increasing by up to 9.5%.
- The rally was triggered by the announcement of a BTS world tour for 2026-2027.
- Brokerages like Nomura and HSBC upgraded their target prices for Hybe stock.
- The tour will consist of 79 shows across 23 countries, starting in Seoul.
- A significant portion of the tour dates are in North America and Europe, regions with higher ticket prices.
- Attendance estimates for the concerts have been revised upwards.
- Analysts view the resumption of BTS activities as a positive catalyst for Hybe's earnings.
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