Subscribing to digital apps has gotten a lot more expensive

February 26, 2026

TL;DR

The cost of digital subscriptions, including TV, music, and news apps, has increased by 19% since 2020.
A DepositAccounts analysis examined price changes in 15 widely used subscription services.
The cumulative effect of small monthly price increases across multiple subscriptions adds up to significant annual expenses.
One-third of consumers surveyed have canceled at least one paid digital subscription in the last six months due to rising costs.
The average subscriber pays for 4.5 services, totaling $84 per month or $1,008 annually.
Disney+ ad-free plans are now more than double their cost from six years ago when adjusted for inflation.
Apple TV subscription costs have surged by 108% from 2020 when adjusted for inflation.
However, some services like Apple's iCloud storage and Apple Music have seen price decreases since 2020.

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