health
Goodbye, pilates princess
The colour-coordinated ‘clean girl’ athleisure aesthetic is dead. Now it’s all about mismatched outfits and vintage sportswear

TL;DR
- The 'gym goblin' trend favors comfort and individuality over the pristine 'clean girl' athleisure aesthetic.
- Vintage sportswear, including items like oversized sweatshirts and retro tracksuits, is key to this style.
- Searches for 'vintage sportswear' and '90s sportswear' have significantly increased.
- Celebrities like Harry Styles and Jennifer Lawrence have been seen sporting vintage athletic wear.
- The trend signifies a move towards personal authenticity and away from matching activewear sets.
- This style prioritizes practicality and comfort, with pieces suitable for both workouts and casual wear.
- The shift reflects a growing diversity in fitness and a move towards sustainability.
- The focus is shifting from presentation to participation in fitness activities.