General Motors CEO Mary Barra on adjusting to "few-billion-dollar impact" of tariffs on business

January 14, 2026

TL;DR

GM CEO Mary Barra expresses optimism about the company's future and the U.S. economy despite industry challenges.
The electric vehicle market in the U.S. is growing slowly because the industry may have gotten ahead of consumer readiness.
Barra believes consumer adoption of EVs will increase with more charging infrastructure and decreased battery costs.
She states GM competes effectively with China's EV market due to higher U.S. safety standards and less government subsidy in China.
Tariffs have impacted GM financially but have also encouraged more domestic production, creating a more level playing field.
GM is committed to American manufacturing, with over half of its vehicles assembled in the U.S. and a majority of components sourced domestically.
Barra highlights GM's programs to train military veterans and its apprenticeship program for factory workers.
Regarding automation, GM uses robots for repetitive, ergonomically challenging, or high-precision tasks to enhance safety and efficiency.

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