tech
February 13, 2026
“It’s over for us”: release of new AI video generator Seedance 2.0 spooks Hollywood
An AI clip featuring Tom Cruise and Brad Pitt fighting has caused concern among industry figures
TL;DR
- A new AI video generator, Seedance 2.0, has caused alarm in Hollywood after creating a realistic clip featuring actors Tom Cruise and Brad Pitt.
- Co-writer Rhett Reese expressed concerns that AI could enable individuals to create movie-quality content, potentially disrupting the industry.
- The Motion Picture Association (MPA) accused ByteDance, the developer of Seedance 2.0, of "unauthorised use of US copyrighted works on a massive scale."
- The use of AI trained on copyrighted material has led to demands for compensation and licensing frameworks from creators.
- Industry figures are urging AI companies to negotiate with the creative sector to avoid prolonged legal battles and potential industry destruction.
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