economy
January 27, 2026
Puma shares surge after Anta Sports buys stake for $1.8 billion amid turnaround efforts
The deal builds on Anta's efforts to expand its foothold outside of China, where it has faced growing competition from the likes of Nike and Adidas.
TL;DR
- Anta Sports will acquire a 29.06% stake in Puma from the Pinault family for 1.5 billion euros.
- Anta will become Puma's largest shareholder, though it has no current takeover plans.
- The acquisition is intended to support Puma's turnaround efforts and help Anta expand its global presence.
- Puma has been struggling with sales and brand momentum, implementing a 'year of reset' in 2025.
- The deal could create synergy potential for Anta due to minimal market overlap with Puma.
- Global M&A activity is rebounding, with companies making strategic moves amid economic shifts.
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