From maligned second city to Insta magnet: Marseille is France’s new capital of overtourism
This summer has been a tipping point. But it’s not too late to save what makes this place unique

TL;DR
- Marseille, once considered a city to avoid, has become a highly sought-after tourist destination.
- The city's tourism sector generates significant revenue and jobs, but overtourism is a growing concern.
- Local residents are protesting against the negative impacts of increased tourism, including overcrowding, noise, and litter.
- Measures like Airbnb restrictions and visitor quotas in natural parks have been implemented, but critics argue for more comprehensive policies.
- There is a debate about managing cruise ship infrastructure and the need for higher tourist taxes or dual pricing.
- Marseille faces the challenge of balancing tourism benefits with the preservation of its unique character for its inhabitants.