economy

January 12, 2026

Cold applying is still the No. 1 way to get a new job, but this method is quickly getting more common

The share of people being recruited and referred into jobs is climbing.

Cold applying is still the No. 1 way to get a new job, but this method is quickly getting more common

TL;DR

  • Online applications accounted for 60% of job offers in 2025, but this share has decreased from a high in 2023.
  • Recruiter-sourced candidates increased by 72% since 2023.
  • Referrals lead to job offers 35% more often than online applications.
  • Experts predict fewer jobs will be secured through online applications in the future, with more proactive recruiter contact.
  • Building a personal brand online, particularly on platforms like LinkedIn, can attract recruiter attention.
  • Effective LinkedIn content includes industry observations, hot takes, then vs. now comparisons, listicles, and storytelling.
  • When asking for referrals, carefully consider who you ask and provide clear business reasons for your interest.
  • For cold online applications, applying early (within the first 20-40 applicants) is crucial.
  • Ensure applications are complete and accurate, and keep your online professional presence up-to-date to establish credibility.

Continue reading the original article