tech
February 24, 2026
'Beauty in the everyday': A butterfly's-eye view of the world
US photographer Jeff Mermelstein has been likened to the winged insect due to his passion for flitting from one attractive subject to the next, as shown in his new book of work
TL;DR
- Jeff Mermelstein's new book, 'What if Jeff were a Butterfly?', showcases his personal archive, including journals, family snapshots, and new prints.
- The book explores Mermelstein's fascination with photographing flowers and his street photography style, characterized by speed, humor, and sharp observation.
- The title and content draw parallels between the photographer's quick, erratic movements from subject to subject and those of a butterfly.
- Mermelstein compiled the book over a year, searching for lost materials and unpublished photographs to represent his butterfly-like behavior.
- The collection includes images of flowers, journal pages, old family snapshots, and iPhone photos, described as rough, spontaneous, and preserved without editing.
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