tech
A 'Spider-Man' Ad Beamed Directly to Your Car
The luxury automaker is beaming a Spider-Man ad into its cars.
TL;DR
- BMW is now displaying advertisements within its vehicles, with the initial ad promoting the movie 'Spider-Man: Brand New Day'.
- The Spider-Man ad appears as an app on the car's touch screen and is part of a partnership between BMW and Marvel.
- Drivers have expressed dissatisfaction with the unsolicited in-car advertising.
- This development is seen as part of a broader trend of cars becoming 'smartphones on wheels,' which brings benefits like over-the-air updates but also potential downsides such as subscription fees and advertisements.
- The article notes that carmakers may be implementing these strategies to manage rising new-car prices.
- The trend suggests a future where cars could feature targeted ads or tiered subscription models for ad-free experiences.