tech
January 13, 2026
Uber CEO: ‘If you think you can plan 5 years into the future, you’re kidding yourself’—what to do instead
Uber CEO Dara Khosrowshahi says it's unrealistic to plan five years into the future. Here's how he prioritizes his time instead.
TL;DR
- Uber CEO Dara Khosrowshahi finds long-term planning unreliable and focuses on short-term goals.
- He dedicates 60-70% of his time to near-term objectives and daily operational improvements.
- Psychologists endorse focusing on short-term goals for motivation and control.
- Setting and achieving short-term goals helps clarify what is within one's control.
- Khosrowshahi prioritizes developing his team by listening, challenging them, and supporting their growth.
- Autonomous vehicles are considered a future probability for Uber, with partnerships in place.
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