Ford CEO Jim Farley Says Company Is Focusing on Making Its Vehicles More Affordable

TL;DR

Ford CEO Jim Farley believes making vehicles more affordable is a priority for the industry.
Ford plans to offer more new models priced at $40,000 or less within the next couple of years.
The company aims to produce these more affordable vehicles in America, requiring affordable parts globally.
Ford is currently offering employee pricing on nearly all new vehicles and providing lease options between $399 and $499.
More affordable versions of popular models like the F-150 and Explorer are being developed.
Farley acknowledged that prices are a concern for many Americans.
Regarding trade policy, Farley deferred comment on specific tariffs but emphasized the need to address the growing Chinese auto market, which focuses on lower-priced vehicles.

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