economy

Time to buy this once high-flying apparel stock? Jay Woods looks at the charts ahead of earnings

Jay Woods of Freedom Capital Markets takes a close look at Lululemon's charts ahead of its earnings report.

Time to buy this once high-flying apparel stock? Jay Woods looks at the charts ahead of earnings

TL;DR

  • Lululemon stock is down over 75% from its December 2023 peak, trading at a critical technical level.
  • Fundamental challenges include slower sales, rising competition, tariff/inflation fears, lowered guidance, lack of product innovation, and a leadership change.
  • The daily chart shows a downtrend, but momentum indicators (RSI, MACD) have turned bullish, suggesting near-term upside potential.
  • The 10-year weekly chart displays an eight-year rounding top formation resting on major support around $120.
  • A break below $120 could lead to a drop to $80, while holding this level could see a rally towards $170.
  • Three scenarios are presented for the upcoming earnings: holding support and rallying, consolidating in the support zone, or a major breakdown below $121.