‘Designed for uncertainty’: windbreakers are a hit in turbulent times

January 17, 2026

TL;DR

Greenland's prime minister wore a windbreaker during a press conference addressing Donald Trump's desire to "own" Greenland, giving the garment a political statement.
The windbreaker's popularity is fueled by pop culture, including a designer jacket from "Marty Supreme" that became a sought-after item.
Celebrities like Kendall and Kylie Jenner, Misty Copeland, and Ringo Starr have been seen wearing windbreakers, increasing their cultural cachet.
Searches for "windbreakers" and "Marty Supreme" have surged on resale platforms like Depop.
The garment is seen as a timely fashion item due to its blend of practicality, nostalgia, and irony.
Fashion journalists and trend forecasters note a trend towards elevated 90s sportswear and street fashion, with windbreakers fitting this aesthetic.
The current 'in-between' climate and a broader mood shift towards realism contribute to the windbreaker's appeal as an adaptable and reassuring clothing choice.
High street brands like Zara, Damson Madder, Cos, and Ganni are offering various versions of windbreakers.
Brands like K-Way and Damson Madder are marketing windbreakers as lifestyle pieces suitable for everyday activities rather than just extreme outdoor use.

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