fashion
February 28, 2026
Dolce & Gabbana reaffirms brand’s identity with achromatics in Milan
Designers seek to shake off controversy over January show with emphasis on ‘instantly recognisable’ womenswear
TL;DR
- Dolce & Gabbana's womenswear show in Milan featured over a third of looks modelled by women of colour, a response to prior controversy.
- The designers stated their collections speak to their identity and values, aiming for "instantly recognisable" clothes rather than following trends.
- The show presented a mix of classic Dolce & Gabbana archetypes (Sicilian widow, mistress) and new influences like the Gen Z hipster.
- Underwear was featured as outerwear, with many models displaying knickers under sheer dresses or with shirts.
- The brand has a history of controversy, including accusations related to romanticising slavery and comments against IVF babies and gay parents, impacting their business in China.
- Despite controversy, Dolce & Gabbana remains a prominent brand with significant annual revenues and is frequently worn on the red carpet.
- Notable attendees at the show included Madonna, alongside industry figures like Anna Wintour.
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