entertainment

January 27, 2026

Sydney Sweeney was ‘not authorised’ to hang her bras on Hollywood sign, say site owners

Hollywood Chamber of Commerce says it did not approve a promotional stunt linked to the actor, after lingerie was draped over the landmark’s letters

Sydney Sweeney was ‘not authorised’ to hang her bras on Hollywood sign, say site owners

TL;DR

  • Sydney Sweeney was reprimanded by the Hollywood Chamber of Commerce for a promotional stunt at the Hollywood Sign.
  • The stunt involved draping bras over the letters of the Hollywood Sign.
  • The Hollywood Chamber of Commerce stated the stunt was unauthorized and they had no prior knowledge.
  • The stunt is believed to be promoting Sweeney's lingerie line, Syrn.
  • Sweeney's production company obtained a filming permit from FilmLA, but not from the Chamber of Commerce.
  • Sweeney could face investigation for trespass.
  • Sweeney previously drew criticism for an American Eagle jeans advert.

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