From Goop to ‘Gwynocide’: why is Gwyneth Paltrow starring in a luxury Israeli real estate ad?
Paltrow went viral this week for her commercial for 51 Park – a building just miles from where Palestinians are being killed and displaced
TL;DR
- Gwyneth Paltrow is featured in a commercial for 51 Park, a luxury real estate development in Herzliya, Israel.
- The parent company of 51 Park also owns property in an Israeli settlement in the occupied West Bank, built on land from displaced Bedouin communities.
- The article links Paltrow's involvement to accusations of ethnic cleansing and the ongoing displacement and killing of Palestinians in the West Bank and Gaza.
- Amnesty International accuses the Israeli government of state-sanctioned ethnic cleansing in the West Bank, with settler violence integrated into state policy.
- The situation in Gaza is described as dire, with severe overcrowding, lack of sanitation, and disease, contrasting with the luxury amenities advertised by Paltrow.
- Paltrow has a history of promoting controversial wellness practices and has been accused of using outrage to generate attention and profit.
- The article speculates on Paltrow's motivations, including personal sympathies for Israel and a belief that controversial issues fade over time.
- Paltrow's recent podcast interview with the co-founder of military tech company Anduril is also noted, suggesting a broader rightward turn.