What happened next: The We Do Not Care Club
Melani Sanders was frazzled and sleep-deprived, and wondered whether other menopausal women were going through the same thing. So she put her feelings on camera. The answer was immediate ...
TL;DR
- Melani Sanders started the "We Do Not Care Club" in May 2025, initially as a humorous video about feeling a lack of care during menopause.
- The club has rapidly grown into a global online community with 2.2 million Instagram followers and 1.5 million on TikTok.
- Sanders experienced imposter syndrome and felt overwhelmed by the rapid growth but was motivated by women feeling seen and understood.
- The community provides a supportive sisterhood for women experiencing perimenopause, combating feelings of isolation and medical indifference.
- Sanders has appeared on "The Drew Barrymore Show," received a tribute from Ashley Judd, and written "The Official We Do Not Care Club Handbook."
- A significant impact was a woman finding strength in Sanders' videos to navigate divorce and perimenopause.