tech
Everyone Thinks They Need a NeeDoh
When I heard there was a shortage of NeeDohs—the squishy, stress-relieving toys—I called the toy store in my town in northern Florida and asked if I could buy some. Unfortunately not, the nice woman who answered the phone told me. They were completely out. They’d last had a large shipment of 180 NeeDi two weeks prior, but those were gone within an hour, even with the store limit of three per person. Apparently, she added, some kids skipped the first hour of school to nab theirs.
TL;DR
- NeeDohs, popular squishy stress-relief toys, are out of stock nationwide.
- The shortage is attributed to viral popularity on Instagram and TikTok, leading to a tenfold increase in demand.
- Schylling, the manufacturer, is pausing orders and expects the shortage to be resolved by summer or fall.
- Toy stores are offering alternatives, but customers are specifically seeking NeeDohs.
- The author suggests parents not overemphasize acquiring faddish toys for their children, highlighting historical perspectives on need versus want.