sports

January 26, 2026

Courtside fashion at the Australian Open: ‘People are definitely dressing up more’

If the races is a nightclub, the tennis is a long lunch with spectators in silk dresses, sneakers and tailored shorts

Courtside fashion at the Australian Open: ‘People are definitely dressing up more’

TL;DR

  • The Australian Open is experiencing a sartorial shift, with spectators adopting a more elevated and inclusive fashion style.
  • Attendees are seen in tailored shorts, button-down shirts, dresses, sneakers, and loafers, creating a preppy yet accessible look.
  • Fashion and luxury brands like Gucci, Reebok, Viktoria & Woods, and Henne are actively engaging with the tournament through collaborations and activations.
  • The event's 'festivalisation' under CEO Craig Tiley has led to record attendance and increased engagement with hospitality and lifestyle offerings.
  • The fashion trend at the Australian Open is contrasted with the declining relevance and attendance of the Spring Racing Carnival.
  • The tennis event offers a more relaxed and inclusive atmosphere compared to the perceived elitism and stricter dress codes of traditional events.
  • Fashion students and attendees express a preference for the freedom of expression and the blend of casual and chic styles at the Open.

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