'It’s luxury that wants to be seen': aristocrats and eccentrics inspire Demna’s vision for Gucci in Milan

Collection by the designer, brought in to return the ailing fashion house to profit, is on the money

'It’s luxury that wants to be seen': aristocrats and eccentrics inspire Demna’s vision for Gucci in Milan

TL;DR

  • Demna's collection for Gucci is on target to return the fashion house to profit.
  • The designs are characterized as luxury that wants to be seen.
  • Inspiration for Demna's vision came from aristocrats and eccentrics.
  • The collection was presented in Milan.