economy
February 19, 2026
Why New Balance's 'dad shoes' are beating Nike as sales surge 19%
New Balance grew sales 19% to $9.2 billion in 2025 as its emphasis on street-wear styles and performance resonate with a wide range of shoppers.
TL;DR
- New Balance sales grew 19% to $9.2 billion in the past year, exceeding market performance.
- The company is on track to achieve its goal of $10 billion in annual revenue by the end of the year.
- Sales have increased by 180% since 2020, with the brand gaining market share from competitors.
- New Balance has focused on premium brand positioning, selective distribution, and discounting, increasing average selling prices by 30% over five years.
- The brand capitalized on the popularity of 90s fashion trends and partnered with key athletes to boost sales.
- Aggressive store openings, with 80 new locations in 2025, are contributing to growth.
- Future plans include growing existing product lines, developing new products, and emphasizing performance sales.
- New Balance is expanding direct-to-consumer sales through strategic store openings, with a focus on enabling consumer shopping preferences.
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