Keir Starmalade, anyone? Will marmalade really have to be rebranded in UK?

April 4, 2026

TL;DR

Reports claim the UK is considering aligning with EU naming rules for conserves.
Under potential new rules, all fruit-based spreads could be marketed as 'marmalades' if the fruit type is specified (e.g., 'citrus marmalade').
The government has clarified that 'orange marmalade' will still be permitted and that jars on UK shelves will not change.
This alignment is part of a planned food deal with the EU, intended to cut red tape and support exporters.
Critics, including Priti Patel, have accused Labour of trying to 'unpick Brexit' with these changes.
However, the rules were originally due to come into force under the 'Windsor agreement' struck by the Conservative government.

Continue reading the original article