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January 29, 2026

Sydney Sweeney threw bras around the Hollywood sign. I totally get it

The actor was promoting her new lingerie line – and in 2026, marketing requires more than a glossy ad

Sydney Sweeney threw bras around the Hollywood sign. I totally get it

TL;DR

  • Sydney Sweeney launched a new lingerie line called "Syrn."
  • The line aims to cater to all body types, emphasizing comfort and realism.
  • Sweeney performed a stunt by climbing the Hollywood sign and decorating it with bras to promote the brand.
  • The stunt was criticized by the Hollywood chamber of commerce for lacking proper permits for filming the sign itself and for climbing it.
  • The author argues that such controversial stunts are necessary to gain attention in today's media landscape, comparing it to the author's own need for attention to promote their article.

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