sports
February 11, 2026
Prediction markets head into basketball season on a high from Super Bowl
Prediction markets let users buy event contracts for a wide swath of financial, weather and pop culture events, but sports have been driving profits.
TL;DR
- Prediction markets saw record numbers during the Super Bowl, with platforms like Kalshi experiencing substantial user and trading volume increases.
- Sports events are the main drivers of growth and profits for prediction markets, though pop culture and financial events also contribute.
- Major upcoming sports events like the Winter Olympics, NBA All-Star Weekend, March Madness, and the World Cup are expected to continue driving surging volumes.
- Robinhood reported that event contracts are its fastest-growing business, with NBA contracts surpassing NFL in trading activity in January.
- While American sports betting giants like DraftKings and FanDuel remain dominant, they see prediction markets as an opportunity, particularly in states without legalized sports wagering.
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