economy
February 20, 2026
‘It’s survival of the fittest’: the UK kebab chain seeking an edge with robot slicers
German Doner Kebab aims to open at 25 new sites this year with self-service screens and healthy options aimed at gen Z
TL;DR
- German Doner Kebab (GDK) is using technology to combat rising costs and improve efficiency.
- New technology includes robotic kebab slicers, self-service screens, and a central kitchen for sauces.
- The company aims to make franchisees profitable by reducing labor hours and increasing productivity.
- GDK plans to open 25 new UK sites this year and has ambitious global expansion plans.
- The chain is introducing healthier menu options to comply with HFSS rules and appeal to Gen Z.
- GDK is focusing on driving dine-in sales and using geolocation to find strategic locations for new outlets.
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