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April 4, 2026
How Some People Became So Averse to Hype
The more everyone loves something, the less you might want to join in.
TL;DR
- Popularity can decrease the appeal of something as it gains widespread attention.
- Anna Holmes coined 'hype aversion' to describe the reflex against being indirectly told what to like.
- This aversion is a way to hold onto independence and ensure one's taste remains personal.
- Resisting hype can be a deliberate act of avoiding 'overidentification' with culture.