economy
January 23, 2026
Carlsberg CEO on growth and innovation in low- and zero-alcohol drinks
Carlsberg CEO Jacob Aarup-Andersen tells CNBC’s Dan Murphy in Davos that low- and no-alcohol drinks are becoming a bigger share of sales and a key focus for R&D. He also identifies India and Central Asia as Carlsberg’s top beer growth markets for 2026, while Europe leads for soft drinks.
TL;DR
- Low- and no-alcohol drinks represent a growing share of Carlsberg's sales.
- These beverages are a key focus for Carlsberg's Research and Development.
- India and Central Asia are identified as top growth markets for beer by 2026.
- Europe is the leading market for Carlsberg's soft drinks.
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